When it comes to generating traffic and conversions, two of the strongest Internet marketing methods are SEO (Search Engine Optimization) and PPC (Pay-Per-Click Advertising)—but which is superior?
✅ SEO: A natural method that optimizes long-term rankings, builds credibility, and drives sustainable traffic. Although there is a time element involved to notice the outcome, the traffic is free and extremely valuable in the long run.
✅ PPC: Fast-win approach with instant outcomes through the posting of ads on top of search engines. Suitable for fast leads and targeted campaigns, but constant expenditure is necessary.
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